Natively supported by HEYA
Many sellers. One place to shop.
HEYA natively supports Marketplaces through its marketplace tools: vendor onboarding, a dedicated vendor portal, a multi-seller catalog, and smart warehouse routing. Bring independent sellers into a coherent customer experience.
Understand the model
A marketplace brings products from multiple sellers into one shopping destination. Customers discover the combined assortment, while individual vendors remain responsible for their part of the operation. The marketplace operator coordinates the storefront, seller participation, catalog standards, and the way orders reach the relevant fulfillment teams. Clear ownership matters at every stage, from publishing a product to resolving a question after delivery.
Inside the operation
Two independent sellers. One basket.
The customer explores a shared storefront and adds relevant products from participating vendors to the basket.
The checkout captures the customer’s selection and the payment and fulfillment information needed for the purchase.
The order reaches the relevant seller or warehouse workflow, while the operator keeps the overall customer experience in view.
Native to HEYA
Marketplaces are a native HEYA vertical, supported through HEYA’s Marketplace app and vendor tools. Vendor onboarding, a dedicated portal, and smart warehouse routing are part of that supported model. Sellers can participate in the same commerce environment while the operator maintains the overall storefront and operational view. Configure the marketplace around your seller responsibilities, fulfillment arrangements, and customer-service policies.
Bring a multi-seller catalog together through products, categories, collections, and brands. Establish consistent product naming, imagery, variation information, and availability standards so customers can compare options comfortably. Curated collections can connect products from different vendors around a useful shopping idea while preserving the structure that identifies each product.
Explore Collections, brands & tagsHEYA’s Marketplace app supports vendor onboarding and a dedicated vendor portal. Give sellers a defined place to participate in catalog, stock, and order work, according to the responsibilities configured for your marketplace. A clear onboarding process should explain the information each seller supplies, how it stays current, and who handles operational questions.
Smart warehouse routing connects marketplace purchases with the relevant fulfillment operation. A customer can shop across a combined assortment while the work of preparing the selected items is coordinated behind the scenes. Define the seller handoff, delivery communication, and exception handling so a purchase involving more than one seller remains understandable to the customer.
Explore Live order pipelineThe marketplace operator needs visibility across the business as well as a way to examine individual contributors. HEYA’s report catalog includes a Vendor Scorecard alongside sales, product, payment, and fulfillment analysis. Use these views to investigate performance and discuss operational improvements with sellers, using consistent definitions and review periods.
Explore Sales analytics & reportsA day in the business
An illustrative marketplacesscenarioA customer discovers a lamp from Oak Home and headphones from TechDen in the same marketplace. The storefront presents one coherent shopping destination, while the sellers maintain their respective products. The purchase then feeds the relevant fulfillment work. The operator coordinates the experience and reviews seller performance without asking the customer to understand the internal warehouse structure.
Before you begin
Yes. Marketplaces are a native HEYA vertical, enabled through its Marketplace app and vendor tooling. The supported model includes vendor onboarding, a dedicated portal, and smart warehouse routing for a multi-seller operation.
A multi-brand store may own and fulfill all its stock itself. A marketplace involves participating sellers and needs a defined way to coordinate their catalog, inventory, and fulfillment responsibilities. HEYA’s vendor and routing tools support that additional operational layer.
Define your commercial agreement with sellers and confirm the settlement workflow and payment-provider arrangements for your marketplace. Vendor onboarding and order routing are separate from the financial rules governing seller payments; review those arrangements as part of setup.
Your next move
Explore HEYA’s plans and configure the tools, integrations, and customer experience your operation needs.
Explore plansMore ways to sell
