Growth & Marketing
Explore sales, customer behavior, inventory, promotions, payments, and fulfillment through dedicated report collections. Move from a headline number to the part of the operation that explains it.
Sales analytics & reports · 3min read
The big picture
A sales total tells only part of the story. HEYA’s report catalog spans commercial performance and the operational work that produces it, with views for products, customers, inventory, payment methods, and fulfillment. The dashboard adds date-based overview metrics and comparisons. Use those entry points to identify a question, then choose a more specific report to investigate the products, orders, or processes behind the result.
A closer look
Sales Over Time, Sales By Product, and category, keyword, and filter reports provide several ways to examine demand. Net Sales & Revenue Breakdown separates components such as discounts, shipping, tax, refunds, and cancellations. Average Order Value & Basket Size and Product Affinity add context about what customers buy together and the shape of an ordinary order.
Returning Customer, Customer Lifetime Value, and Customer Cohort Retention examine repeat purchasing from different perspectives. The cohort report describes repeat-purchase windows of 30, 60, 90, and 180 days. Customer Acquisition Source Performance connects source activity with checkout attempts, payments, purchases, revenue, and repeat ordering, helping the team review the journey beyond the first visit.
Payment Reconciliation Exceptions, Fulfilment SLA & Bottlenecks, Shipping Method Performance, and Stockout Impact focus on issues that can be hidden behind a sales total. Inventory Sell-Through & Dead Stock adds a stock perspective, while cancellation, refund, order-modification, and vendor reports provide other operational views. Use the relevant records to investigate a finding before deciding what action to take.
In practice · illustrative scenario
A retailer noticing rising order volume can review average basket size, discounts, net revenue, and cancellation activity instead of assuming that every increase in orders has the same value. If the change follows a campaign, promotion and acquisition-source reports can add context for the next merchandising decision.
Good to know
Yes. The catalog includes customer, inventory, payment, promotion, financial, conversion, and operational report collections, alongside sales and merchandising views.
Check their periods, filters, and definitions first. Gross sales, net revenue, payment attempts, and completed purchases describe different things. A useful comparison begins by making those differences explicit rather than expecting every total to match.
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