Catalog & Inventory
Create value around combinations and quantities with product bundles and bulk-pricing tools. Make the offer clear, keep the underlying products organized, and give your team an understandable promotion to manage.
Bundles & bulk pricing · 3min read
The big picture
Some products make more sense together; others become more attractive in larger quantities. HEYA includes a Bulk Pricing module and a Products Bundle app, giving these two selling approaches distinct places in the backend. The bundle app describes combinations of products with a discount or a cheapest-item-free mechanic. Choose the offer that matches your catalog, margins, and the behavior you want to encourage.
A closer look
A bundle can introduce customers to a useful set of products rather than asking them to discover each item independently. Select combinations that have a clear purpose, such as a starter set or a complete look. Explain what the customer receives and how the benefit is calculated, so the promotion is understandable before the basket reaches checkout.
Bulk Pricing provides a dedicated area for pricing associated with larger purchases. Plan quantity thresholds around the economics of the products you sell, then check how the offer is presented on the storefront. Customers should be able to tell when a better price applies, while your team should understand the inventory and margin implications of the offer.
Bundles and bulk pricing can sit alongside other merchandising activity. Review representative baskets before launch, including eligible products, quantities, and other promotions you intend to run. Keep the advertised benefit aligned with the configured rules. A clear offer is easier for customers to trust and easier for support and fulfillment teams to explain.
In practice · illustrative scenario
A coffee retailer can group a brewer, filters, and a serving mug into a promotion that helps a new customer get started. A separate quantity offer can serve buyers purchasing multiple packs of filters. The two offers support different needs while drawing on the same product catalog.
Good to know
The Products Bundle app describes offers involving a number of products with a discount or a cheapest-item-free benefit. The exact setup should be checked against the app configuration enabled for your store.
No. Bundles focus on a combination of products, while bulk pricing focuses on quantity-related value. Choose the approach that makes the benefit easiest to understand and the order easiest to fulfill.
Your next chapter
Explore the plans, connect your catalog, and build the commerce experience your customers need.
