Growth & Marketing
Build more purposeful product recommendations with Deals and Upsell / Cross Sell tools. Help customers discover a complementary item or a more suitable option, supported by a catalog that explains why the suggestion matters.
Deals, upsell & cross-sell · 3min read
The big picture
A good recommendation solves a customer problem. It might complete a set, introduce a useful accessory, or present a product that better fits the customer’s intended use. HEYA includes Deals and Upsell / Cross Sell modules in its sales-booster navigation. Its report catalog also includes Product Affinity / Frequently Bought Together, giving your team a way to examine product relationships when planning merchandising choices.
A closer look
An upsell and a cross-sell serve different intentions. One introduces another option for the original need; the other adds something useful alongside it. Keep that distinction clear when choosing products and writing the message. A relevant suggestion should help the customer understand the value, not simply add another unrelated product to the page.
Use the dedicated merchandising modules to manage the offers and relationships supported by your store. Review the product information and available stock before promoting a combination. The customer should be able to see what connects the items, while your fulfillment team should still receive a straightforward order containing the products and quantities actually selected.
Product Affinity / Frequently Bought Together reports on product and category pairs found in completed purchases. This can help your team identify relationships worth investigating. Treat the report as evidence for a merchandising decision, not proof that every pair should become a promotion. Consider product suitability, availability, and the customer’s likely purpose before publishing the suggestion.
In practice · illustrative scenario
A customer choosing a coffee brewer may also need the correct filters. A relevant cross-sell can make that relationship clear, helping the customer prepare a complete order. A more advanced brewer, by contrast, would be an alternative worth explaining through its suitability rather than presenting it as an unrelated extra.
Good to know
Use Deals and Upsell / Cross Sell to manage merchandising relationships, with Product Affinity reporting to inform your choices. Recommendation automation depends on the configuration enabled for your store; the affinity report itself is an analysis tool.
A bundle is a defined combination with its own offer mechanic. An upsell or cross-sell is a product suggestion or relationship. They can support similar merchandising goals while producing different customer decisions.
Your next chapter
Explore the plans, connect your catalog, and build the commerce experience your customers need.
