01Set the label, value, and validity
Each gift-card record has a label, a value entered in USD, and a validity period expressed in days. These fields let your team distinguish gift-card offers and define their face value in one place. Choose clear labels and explain the applicable terms on the storefront so the buyer understands the offer before purchasing. Connect the gift-card destination with seasonal collections, gifting guides, or relevant navigation links.
02Communicate the terms clearly
Gift-card rules should be understandable before someone pays. Review the configuration available in your store and explain the applicable redemption, validity, and delivery arrangements in customer-facing content. Avoid leaving important details to an assumption made by the buyer. Your support team should use the same wording so the purchase and the later redemption are explained consistently.
03Keep gift cards separate from gift returns
The backend also lists Gift Return Vouchers, an app for generating printable vouchers that let recipients return gifts. That is a different workflow from purchasing or redeeming a gift card. Present each service under a clear name so a customer understands whether they are buying spending value or receiving a way to return a particular gift purchase.