Catalog & Inventory
Organize products into meaningful shopping destinations with collections, brands, categories, and tags. Help customers find related items while giving your team a consistent framework for maintaining the catalog.
Collections, brands & tags · 3min read
The big picture
A catalog becomes more useful when products have context. Collections can tell a merchandising story, brands identify makers, categories organize product types, and tags provide another descriptive layer. HEYA exposes these areas in its product navigation alongside filters and keywords. Your team can therefore plan discovery around how customers shop, rather than leaving every product as an isolated listing.
A closer look
A collection brings products together around an idea customers can understand: a seasonal edit, a room, a use case, or a product range. Define the purpose before selecting products, then connect the collection to suitable storefront content. Focused collections make campaign banners and navigation links more useful because the destination delivers on the message that brought the customer there.
Brands and categories answer different questions. A brand identifies the maker; a category identifies the kind of product. Maintain both consistently so the same maker or product type does not appear under several nearly identical names. This creates a stronger foundation for a multi-brand store and reduces unnecessary maintenance as the catalog expands.
Tags, keywords, and filters can add detail without forcing every attribute into a product name. Decide what each layer is for and document the naming convention your team should follow. A well-organized catalog helps product discovery and makes later merchandising work easier, especially when several team members are creating or updating products.
In practice · illustrative scenario
A US lifestyle store can create a spring collection spanning several brands, while retaining product categories such as lighting, textiles, and tableware. Customers can discover the seasonal story without losing the more direct paths they use when they already know what kind of product they want.
Good to know
Not necessarily. A category usually describes a product type, while a collection can bring several types together around a merchandising idea. Use the distinction to provide both direct browsing and more curated discovery.
Small inconsistencies accumulate as a catalog grows. Agreeing on category, brand, and tag names makes maintenance easier and helps avoid several labels that mean essentially the same thing.
Your next chapter
Explore the plans, connect your catalog, and build the commerce experience your customers need.
