Storefront & Design
Create a storefront customers can understand, with information pages, campaign content, and clear navigation. Bring your merchandising story and practical service information into the same environment as your products.
Content pages & menus · 3min read
The big picture
Customers need more than a catalog. They want to know where to start, what makes a collection useful, and what happens after they order. HEYA includes website-content modules and navigation settings for that surrounding experience. Banners and galleries introduce products; information pages, FAQs, and service content answer questions; menus connect those destinations into a store that is easier to explore.
A closer look
Use information pages and supporting content to explain the things that do not belong in a product title. Delivery guidance, store information, collection stories, and frequently asked questions all have a role. Organize each page around a specific customer need and keep the next action visible, whether that is exploring products or getting in touch.
The backend exposes slideshows, banners, gallery banners, information paragraphs, and homepage links. These give your team distinct places to manage different kinds of storefront content. A campaign can therefore have its own imagery and destinations while drawing on the same underlying catalog. Prepare content with its placement in mind, especially when images must work across desktop and mobile.
Navigation Menus provides a dedicated place for the links that help customers move around your store. Use clear labels, sensible grouping, and destinations that match the promise of each link. Review menus alongside your content plan: a useful page is easy to miss if the store gives customers no obvious way to find it.
In practice · illustrative scenario
A homeware store can link its main collections from the header, explain delivery and returns in supporting pages, and use a homepage banner for a seasonal edit. Customers get a clear route to products and a reliable place to find practical information before purchasing.
Good to know
They are related but serve different purposes. Content modules hold the information and media, while navigation settings define how customers reach important destinations. Review both when introducing a new section of the storefront.
Prepare the meaning and purpose of the page first, then review each language version. Keep navigation labels, page headings, and delivery promises consistent so switching languages does not change the customer’s understanding of the store.
Your next chapter
Explore the plans, connect your catalog, and build the commerce experience your customers need.
